Tuesday, 1 December 2015

Google Analytic: Best Open Source For Qualitative And Quantitative Analysis Of Website


For website owners, it is necessary to track the performance of their website. For this, analytic tools are widely used. Before digging on to the available tools, let me explain what analytic is all about. It is basically the quantitative and qualitative analysis of the traffic and data of your website as well as of the competitor. It is used in order to make new online strategies. This data also helps in tracking whether your website is achieving the goal or not.

Google AnalyticThere are various Web Analytic tools available in the market. Some are available free while for others you have to pay some bucks to avail their services. Some of the most popular tools are Google Analytics, Yahoo Web Analytics, Crazy Egg, Alexa Web Analytics Tool, Compete, etc. The main objective of these tools is to provide data related to your website. The data associated with your website can be of any form.

Though all the tools have certain pros and corns, but Google Analytics can be considered as the best tool. The answer for this is simple. It is available at free of cost. You don’t have to spend the penny to use. It helps in analyzing your website. Discussing all the features of this tool is certainly beyond the scope of this article but some important functions are discussed here.


It provides information about the traffic. It provides full analysis about the visibility of the website. It helps in providing information about the traffic. You can easily understand from which geographical part, the visitors are coming to your website. You can also set up the goals in this tool to estimate your overall earning. To use this is simple. All you have to do is to set the goal and the estimated cost or value of this goal. With the help of this attribute you can easily generate the cost estimation chart. This tool also provides you information about the traffic flow. Apart from this, you can also get info on which source traffic is coming whether in the organic search or in the inorganic search.

Google analytics is certainly the best tool to analyze the website. Using this tool, you can calculate the performance of your website. With the help of the tool you can also estimate the generated income.


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