Monday, 23 November 2015

On Page Vs Off Page Optimization: Which Is More Important

A fruitful website is one which has the capability of generating leads or enquiries. In order to attain this objective, it is necessary that your website comes on the top of the searches. To take website on the top of the searches of the search engines like Google, Bing, MSN, Yahoo, etc is no more a child’s play. It takes lots of efforts.

In order to get the top spot on the searches, it is mandatory that the website should be optimized in accordance to the guidelines of the search engine. There are basically two processes involved in this. One is the On Page Optimization and other is the Off Page Optimization.

Which Is More Important?

This is certainly the most pertinent question. The answer for this is simple, both processes are equally important. In order to take the website on the top of the searches, both processes need to be followed. These help in improving the visibility as well as the ranking of the website.

On Page Comes First

The On Page Optimization is basically the work and techniques that are performed on the website. It is performed before the off page. In this, various activities are performed to make the website in accordance to the search engine guidelines. Some of the important activities involved in this are the creation of page titles, meta-description, tags, alt tags and content optimization. These activities help in attracting the Bots or Spiders of the search engines. These fetch website in the keyword base search so that visitors can navigate to your website.

OFF Page

OFF page Optimization comes second. In this, basically content marketing is performed in order to create awareness among the targeted audience. In this, content in the form of articles, press release, forum posting, classified posting, videos and in various other forms is used to spread awareness and to do branding of the product. This helps in attracting the targeted audience.

Thus, we can say that both techniques are equally important but On Page comes first as compared to Off page. The optimization is certainly important in order to make website search engine friendly.

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